We Have Only Ever Done One Thing.

Unified is a channel marketing firm. Strategy, programs, products, technology, and execution under one roof. We work with manufacturers who go to market through distributors, dealers, brokers, retailers and installers. We have been at it since 1979. That is a long time to learn what channel marketing programs need to work and what gets in the way.

Our Story

We Have Been At This a Long Time.

Unified was founded in Houston in 1979. Back then, channel marketing was not yet what it is today. It was simply a problem manufacturers had that no one was solving well.

From the beginning, Unified was built around helping brands do it better.

Over the years, industries have changed, technology has changed, and work has become more complex. We have grown alongside our clients, supporting channel marketing programs across North America and beyond. What has not changed is our commitment to our clients and to building relationships that last.

Our team builds careers here. Our clients stay for decades.

That is not something you can manufacture. It is something you earn every day.

The People Behind the Programs

One team of real people who know this work.

Terry Richter

CEO

Paul Feucht

President

Leah Golden

Director of Client Services

Casey Garner

Director of Business Development & Marketing

Brian Dierschke

Controller

Norma Castillo

Director of Project Management and Development

Marta Gresham

Director of Client Programs

Tim Hughes

Director of Emerging Technology

Our Approach

How we work.

These are not talking points. They are how we hire, how we run programs, and how we show up for the brands that trust us with their channel. It is why clients stay.

Responsive

Our clients and prospects deserve quick, engaged responses every time. We exist solely because of them.

Integrity

We do what's right, even when no one's watching.

Excellence

Good enough is not good enough. We deliver quality programs and services that keep raising the bar.

Grit

We finish what we start, especially when it's hard.

Creative Solutions

We find solutions to channel problems that do not have an obvious answer.

Selfless Mindset

We show up with a client-first attitude. How you feel about working with us is how we measure ourselves.

Tell us about your channel and what you are trying to support.

We will take it from there.

Talk to Our Team